Post by account_disabled on Feb 25, 2024 3:00:25 GMT -8
I always recommend 1% and 3% similarity to test quality and quantity. Theoretically, the 1% lookalike audience will be the most similar and most likely to convert at a lower cost per lead (CPL). A 3% LAL loses 1% of the target fidelity, but its size increases efficiency. Similar to the B2B Enterprise Employee category above, these LTV lookalikes are great seed audiences to which you can add additional interests to create more targeted segments. third party audience If you are looking for additional audience granularity or need to focus on a specific audience that cannot be reached through the broader target audiences listed above, then third-party solutions are effective.
Sure, the good old days of "partner categories" may be Jordan WhatsApp Number List over, but that doesn't mean you can't access hyper-targeted segments from providers other than Facebook. You just have to know where to look. Here are two platforms to consider: Oracle Data Cloud Through Oracle Data Cloud (ODC), select advertisers have access to specific audience libraries from a variety of providers. This library can be pushed to your ad account as a shared custom audience and used in the same way as targeting regular custom audiences.
Pricing is audience dependent and is billed separately as a percentage of media spend targeted to the Oracle audience. Examples of targetable audience segments include company size, company value, and past purchases. clear bit Clearbit Advertising offers what they call "," with over 100 B2B targeting criteria that are either unavailable or as reliable as Facebook's native targeting. Targeting criteria include job role, qualifications, industry, use of company technology, and more. Combined with their audience graph, their targeting filters can create specific B2B segments that can be easily pushed to Facebook as custom audiences.
Sure, the good old days of "partner categories" may be Jordan WhatsApp Number List over, but that doesn't mean you can't access hyper-targeted segments from providers other than Facebook. You just have to know where to look. Here are two platforms to consider: Oracle Data Cloud Through Oracle Data Cloud (ODC), select advertisers have access to specific audience libraries from a variety of providers. This library can be pushed to your ad account as a shared custom audience and used in the same way as targeting regular custom audiences.
Pricing is audience dependent and is billed separately as a percentage of media spend targeted to the Oracle audience. Examples of targetable audience segments include company size, company value, and past purchases. clear bit Clearbit Advertising offers what they call "," with over 100 B2B targeting criteria that are either unavailable or as reliable as Facebook's native targeting. Targeting criteria include job role, qualifications, industry, use of company technology, and more. Combined with their audience graph, their targeting filters can create specific B2B segments that can be easily pushed to Facebook as custom audiences.